Is Organic Search Engine Optimization Important? The Basics Of Proper Website Optimization
SEO can be done in 2 ways - the good one (white hat) and the bad one (black hat).
White hat optimization refers to honest SEO methods, recognized by the search engines.
Black hat SEO tactics are way to deceive your way to higher web site ranks. If the search engines discover that (and they usually do), your website will get penalized and thrown at the end of the search results.
Black hat actually represents dishonest ways of building links.
There are two parts of engine optimization - on-site optimization and off-site optimization.
On-site optimization refers to proper inter-linking of your website pages, domain name, page names, size of page, HTML tags' optimization (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good SEO and accounts for about 25% of your site rank in search engines.
Off-site optimization represents to acquiring proper links pointing to your site pages. The most crucial thing about the linking is who the link is coming from and what the anchor text is (it needs to be relevant to your site content).
Let's suppose we have a web site A, which is about pet training, and site B, which is about making money online, both linking to your web site X, which is also about making money online.
In both cases, the link's anchor text should be relevant to your site content and should contain words that you want to rank high for. Anchor texts like click or click here will be absolutely useless. As a matter of fact, anything other than your relevant phrases would be useless.
If we suppose that both sites, A site and site B, link to your site, X, with relevant keywords (such as earning cash), the link from page B has a higher relevance than a link from page A, but both have value as they are relevant.
A link is considered a vote from one website to another. Google pagerank (Google's view of site's value, is between 0 and 10) is another relevant key for rankings on Google. The higher the pagerank of the site linking to your website, the higher the link value in Google's perspective. You should get links from all relevant pages, not just high pagerank pages.
Actually, all links with relevant anchor text, gained in a natural way, are good for your site ranking. Never end the linking process, even when you rank first on all search engines for your wanted words.
There are a lot of keys search engines take into consideration when they rank sites, such as page sizes (should be less than 100 KB), domain age, number and quality of links, link age and many others. It could take years for you to acquire your hoped search engine rank.
SEO is very time-consuming, but provides long-term results and is crucial for any successful online company. If you need search engine submission or other guaranteed seo services, use a specialist organic seo company to do the work for you!
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